Coaches and analysts ask questions about the club's data in plain language. The answers come from queries that run on your own database and tools. Pitchfeed is built around the way your staff already works.
Most AI providers pretend AI will replace staff and decide better than coaches. Football clubs need something narrower, more specific, and more honest about what it does.
When Pitchfeed shows a player's ACWR or HSR, that value was just pulled from your database. The AI's job is to choose the right query and present the result. Every answer is traceable: you can see the query that produced it and the rows it returned. Your analysts can verify it the way they would any internal report.
The questions your coach and analyst ask every week define what the tool can do. Match prep, weekly load review, return-to-play monitoring, opponent notes. You don't bend your workflow to fit a platform.
When someone asks "how's the squad looking?", Pitchfeed pulls wellness, load, medical, and recent matches by itself, then puts them together in one place. You don't have to know which data lives where.
The same cloud most clubs and sports-tech vendors already use. The AI runs inside AWS Bedrock, so the security and uptime guarantees are the ones AWS publishes, not ones I make up.
Each club gets a dedicated, encrypted database, in a region you choose. The AI talks to your data through a controlled set of queries. Nothing is shared between clubs or mixed with anyone else's information.
Every query the AI runs is logged with the rows it returned. Your analytics team can replay any answer, see where the numbers came from, and verify edge cases the same way they would for any internal report.
European hosting region, role-based access, and a data-processing agreement template ready for your legal team to review.
The interface is built for phones because that's where coaches actually use it. Three views, taken from the running prototype.
"Show me Carlos Henrique's wellness trend" returns a line chart over time, with the alert days flagged.
Video clips, scouting PDFs, and notes are searchable from the same prompt. Files play inline or download.
When the answer is a list of players, you get a sortable table with the rows that matter and the alerts called out.
Like most people I do believe AI will revolutionize sports and football, but I do not think it can replace anyone at a club, at least not today.
AI is a brain enabler. It will help you if you inject it at the right place and at the right time.
That is what I did with Pitchfeed: workflow improvement, time saving, brain power multiplier. It will not decide for you, it will not choose who to replace or what play to call. It is a true and honest use of AI. And it will help you win.
I am looking for one professional football club that wants to try it on their data. No cost for now. I need a real club to test it with, and a case study at the end.
